2020
—created the "Stories Can Do It" campaign to highlight stories’ impact on culture, business, commerce and society. Leveraging the creative power of Stories across the Facebook family of apps to push the conversation in the industry.
Kathryn developed a whimsical visual translation of utilizing the poll feature in Stories to engage users' audiences.
The campaign launched in North America with ads running across Facebook, Instagram, other digital channels and print, and a new website with creative inspiration, client success stories, best practices and resources for building stories ads. In the New York market, the campaign launched at Advertising Week New York, with out-of-home ads and live activations during the event.
✧ Role • Concept, Design, Animation
✧ Mgmt • H+ Creative
✧ Agency • Droga5
