2020
—envisioned refreshing visual imagery to launch their new Zero Sugar ICE beverage. Kathryn heightened the transformation of the signature Smirnoff bottle to its revamped blue zero sugar appearance through celebratory nods of the summer season accompanied by energetic music queues.
The playful execution targeted the early 20's, college demographic and was launched as a full-scale ad campaign across broadcast and web.
Awarded Best in Video Advertising at LeBook Midwest, 2020.
✧ Role • Concept, Storyboards, Design, Animation
✧ Mgmt • H+ Creative
✧ Agency • 72 & Sunny
✧ Co-Animation & Liquid Sims • TJ Gonzalez
✧ 3d Modeling • Duy Tran
